2023/24 Highlight: 4th Year Special Topics Courses
Fri. Jul. 14, 2023
The Department of Business and Administration is excited to highlight our Special Topics courses for the 2023-2024 Academic year. These 4th year courses give students the opportunity to learn from instructors who are experts in their field and passionate about the content they have chosen to deliver.
Fall 2023
BUS-4900-001
The Art of Cultural Management
Dr. Stephen Borys
There is hardly a sector in society that art does not intersect with in some way – and the business world is no exception. Art remains one of the most unregulated commodities and assets today; and museums and material culture need to be managed like any other corporate organization. Supporting the world of art and artmaking are the people who visit museums and galleries: over 900 million people visit museums in North America every year, an attendance statistic surpassing all annual professional sporting events and theme park attendance combined. Responding to this unprecedented public attention, museums have to do much more than collect, preserve, and exhibit. They have become active participants in the packaging and marketing of art and culture, engaging with multiple stakeholders and interest groups. As the business sector continues to rethink and evaluate creativity and the creative class, cultural institutions play a critical role in the life and economies of communities globally, overlapping with for and not for profit worlds. To gain a better understanding of why we have museums and why they matter, this course examines the development and management of cultural institutions, including the Winnipeg Art Gallery and Qaumajuq, the new Inuit art centre. The role of the museum in contemporary society is considered within the production, dissemination, and consumption of material culture and its relationship to everyday commerce and the economics of taste.
Winter 2024
BUS-4602-001
Topics in International Business: Air Transport Management and Regulation
Dr. David Duval
This course will examine several key aspects of commercial air transport, including the impact of COVID, airline business models, the governance of airports (especially in Canada), aeropolitics and the negotiation of access rights, airline management (planning, yield management), passenger rights/protections and climate change/sustainability. The course will be a mix of lectures (some remote to accommodate international guests), one-on-one tutoring and directed readings.
Students who do not possess all of the prerequisites are encouraged to email Dr Duval to discuss.
BUS-4603-050
Topics in Marketing
Dr. Sara Penner
This course will allow students to develop their case based research and writing skills; discovering real world marketing issues and opportunities and then providing recommendations. Students will learn about the case writing process; including setting objectives, conducting research and using a conceptual framework to make recommendations. Then in groups, students will work with a local nonprofit and/or co-operative enterprise, researching their marketing issues/opportunities to develop an interview-based, decision-oriented case study.
BUS-4603-051 -
Topics in Marketing: Digital Marketing
Dr. Shaheer Rizvi
Today’s world is a digital marketplace with consumers dedicating a signification portion of their time to online activities. This course will focus on principles of digital marketing to influence, persuade, and capture online audiences using a variety of tools at the disposal of the modern marketer. The course will delve into exciting topics at the frontier of marketing such as social media marketing, email marketing, SEO/SEM, and mobile marketing. Students will learn about popular ad-targeting platforms like Google Adwords and Facebook (Meta) Ads. Emphasis will also be placed on new media technologies, predictive analytics, and the value of data to segment, target, and position a brand’s core offerings in a competitively advantageous manner. This course builds upon the learnings from the fundamentals of marketing and other marketing courses. Vibrant in class discussions and research on the topics being studied will be highly encouraged, and as such students should be prepared for a higher level of engagement and output.