UWinnipeg marketing professor partners with local non-profit organizations

Fri. Jun. 30, 2023

Local non-profit organizations are benefiting from student expertise, and students from real-world experience, thanks to an innovative class assignment devised by a University of Winnipeg faculty member.

Each semester, Dr. Lam An, Assistant Professor in the Department of Business and Administration, has his marketing students apply what they’re learning in the classroom to Manitoba non-profits in need of marketing assistance.

The partnership is a win-win: students get real-world experience (and, sometimes, a job offer) while the organizations get free, comprehensive marketing research they can use to expand their reach or deepen their impact.

Dr. An, who arrived at UWinnipeg two years ago, says the idea for the assignment came from his time as an undergraduate student in the United States. Universities there often have a small business development centre on campus.