Knowledge Mobilization and Research Impact: Engaging Audiences Effectively

Wed. Apr. 2 12:30 PM - Wed. Apr. 2 01:30 PM
Contact: a.malik@uwinnipeg.ca
Location: Online

Knowledge Mobilization and Research Impact - Series 

Session 4 – Engaging Audiences Effectively

Presenter: TBD

In this webinar, we will focus on tailoring your knowledge mobilization activities and outputs to meet the specific needs of your audience. We will explore the importance of drafting engagement plans that align with the goals and needs of their target audience. Key takeaways will include understanding how engagement strategies should be shaped by the "who, what, and why" of your knowledge mobilization plan. We will explore various types of engagement activities and products, such as case studies, newsletters, educational materials, social media, videos, workshops, and online courses. The session will also address important EDI considerations, including accessibility, language, and timing factors to ensure inclusivity. Participants will learn how to design effective, audience-centered engagement strategies while considering practical aspects like capacity, physical accessibility, and language needs. 

Participants are asked to register online here to get access to the webinar links.